{"id":109,"date":"2025-12-12T08:54:42","date_gmt":"2025-12-12T08:54:42","guid":{"rendered":"https:\/\/www.inkingabroad.com\/blog\/?p=109"},"modified":"2025-12-12T08:54:47","modified_gmt":"2025-12-12T08:54:47","slug":"what-street-art-teaches-us-about-visual-storytelling","status":"publish","type":"post","link":"https:\/\/www.inkingabroad.com\/blog\/2025\/12\/12\/what-street-art-teaches-us-about-visual-storytelling\/","title":{"rendered":"What street art teaches us about visual storytelling"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>What if the most powerful lessons in visual storytelling were waiting for you on the streets of Florence, hidden in plain sight?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The first time I was in Florence, I didn\u2019t go looking for street art. I was just walking through the narrow streets, taking in all the sights and sounds of this fascinating city. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then I saw it. A cut-out paper print of a drawing of Dumbledore (of Harry Potter fame), but wearing a snorkelling mask, wheat-pasted over the top of some graffiti, signed <em><a href=\"https:\/\/www.firenzemadeintuscany.com\/en\/article\/blub-and-street-art-in-florence\/\" title=\"\">Blub<\/a><\/em>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This was a very &#8216;un&#8217;-Renaissance image pasted on a very Renaissance-looking ancient wall. It was odd, and out of place. It was &#8216;illegal&#8217; but it was more than just a furtive spraypainted tag: it invited curiosity rather than being a rude intrusion. And the more I walked around, the more and more street art like this I found.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"643\" height=\"597\" src=\"https:\/\/www.inkingabroad.com\/blog\/wp-content\/uploads\/2025\/12\/streetart-blub-dumbledore.jpg\" alt=\"\" class=\"wp-image-110\" style=\"width:513px;height:auto\" srcset=\"https:\/\/www.inkingabroad.com\/blog\/wp-content\/uploads\/2025\/12\/streetart-blub-dumbledore.jpg 643w, https:\/\/www.inkingabroad.com\/blog\/wp-content\/uploads\/2025\/12\/streetart-blub-dumbledore-300x279.jpg 300w\" sizes=\"auto, (max-width: 643px) 100vw, 643px\" \/><figcaption class=\"wp-element-caption\">&#8220;Happiness can be found, even in the darkest of times, if one only remembers to turn on the light&#8221; &#8211; A wheat-pasted printed artwork of Dumbledore by anonymous Florentine artist <em>Blub<\/em>, who always adds goggles to his subjects<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">In a city that was already teaching me fantastic lessons about visual storytelling through <em>traditional Renaissance art<\/em>, the city totally took me by surprise by showing me even more lessons to learn through this street art.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Visual storytelling pulls you in<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Street art \u2013\u00a0<em>good<\/em> street art \u2013 doesn\u2019t ask politely for your time. It interrupts you. There&#8217;s always something about it that is just too damn interesting to ignore, and this interruption gave me an insight into how good visual storytelling works. <strong>Good visual stories don\u2019t shout; they pull<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When we walk the streets of Florence during the <a href=\"https:\/\/inkingabroad.com\/florence\/\" title=\"\">Visual Storytelling Creative Retreat<\/a>, we\u2019re not hunting for &#8216;content&#8217;; we\u2019re practicing something far more valuable: <em>noticing<\/em>. Not only noticing a piece of street art, but <em>noticing how we notice<\/em>. We try to deconstruct that &#8216;pulling power&#8217; of the various elements in any piece of street art.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Is there something really familiar to us, but <strong>presented in a novel way<\/strong> (like Dumbledore in a snorkelling mask)?<\/li>\n\n\n\n<li>Is there something that <strong>pulls at our emotions<\/strong> (like the wispy whimsical figures hand-in-hand below)?<\/li>\n\n\n\n<li>Are there two or more elements <strong>juxtaposed<\/strong> in a curious or uncomfortable way (a modern character on an ancient surface, or one bright garish colour amongst muted colours)? <\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.inkingabroad.com\/blog\/wp-content\/uploads\/2025\/12\/streetart-various.jpg\" alt=\"\" class=\"wp-image-111\" style=\"width:540px;height:auto\" srcset=\"https:\/\/www.inkingabroad.com\/blog\/wp-content\/uploads\/2025\/12\/streetart-various.jpg 800w, https:\/\/www.inkingabroad.com\/blog\/wp-content\/uploads\/2025\/12\/streetart-various-300x300.jpg 300w, https:\/\/www.inkingabroad.com\/blog\/wp-content\/uploads\/2025\/12\/streetart-various-150x150.jpg 150w, https:\/\/www.inkingabroad.com\/blog\/wp-content\/uploads\/2025\/12\/streetart-various-768x768.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">A great range of examples of the sort of street art you see in Florence<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">So when it comes to crafting our own visual stories, a great thing to think about is: <strong>How are my visuals pulling people in?<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Visual storytelling provokes the right questions<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Speaking of noticing how we notice, when you really look at (good) street art, a few questions often arise:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What is the artist trying to say?<\/li>\n\n\n\n<li>Why this image, this symbol, this moment?<\/li>\n\n\n\n<li>Why here?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Street art is enigmatic. It can&#8217;t look too<em> familiar<\/em> (otherwise our brain goes &#8220;yawn&#8221; and moves on), and it can&#8217;t look too <em>unfamiliar<\/em>, otherwise there&#8217;s nothing to identify and relate to. Also, it can&#8217;t be too <em>safe<\/em> (otherwise we might parse it as an ad), but it can&#8217;t be too <em>offensive<\/em> either (like random stabs of graffiti). <\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"975\" src=\"https:\/\/www.inkingabroad.com\/blog\/wp-content\/uploads\/2025\/12\/streetart-lediesis1-1024x975.jpg\" alt=\"\" class=\"wp-image-112\" style=\"width:546px;height:auto\" srcset=\"https:\/\/www.inkingabroad.com\/blog\/wp-content\/uploads\/2025\/12\/streetart-lediesis1-1024x975.jpg 1024w, https:\/\/www.inkingabroad.com\/blog\/wp-content\/uploads\/2025\/12\/streetart-lediesis1-300x286.jpg 300w, https:\/\/www.inkingabroad.com\/blog\/wp-content\/uploads\/2025\/12\/streetart-lediesis1-768x731.jpg 768w, https:\/\/www.inkingabroad.com\/blog\/wp-content\/uploads\/2025\/12\/streetart-lediesis1.jpg 1071w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">A cool piece by artist Lediesis, who tends to incorporate the &#8216;Super&#8217; logo or other shield logos onto female subjects in new and interesting ways.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">In the piece above by <a href=\"https:\/\/www.guidemeflorence.com\/lediesis-female-street-art-florence\/\" title=\"\">Lediesis<\/a> (two women who post under the same moniker), a very traditional Renaissance depiction of Mary is shown with a baby in a sling with a &#8216;Super&#8217; badge on it, reframing this conventional mother persona in a really contemporary way. The wink also adds humour and charm. It dances the line well; it&#8217;s challenging without being too confronting to any religious sensibilities. It makes us ask questions about our traditional perceptions of motherhood and empowerment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There&#8217;s a reason why people tune out in PowerPoint presentations. They&#8217;re just <em>too familiar<\/em>. They tend to follow the same patterns, with the same slides made from the same templates. So much of the street art in Florence seemed to instead provoke <em>curiosity<\/em>; our brains can&#8217;t help but start asking questions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, the lesson I take here is that <strong>good visual stories have a provocation<\/strong>. It&#8217;s often really handy to look at the visual story you&#8217;re making and ask yourself: <strong>What questions are my visuals getting the audience to ask, to keep them hooked to think more, and find out more?<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Visual storytelling shows, not tells<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As I said above, street art rarely explains itself; it&#8217;s enigmatic on purpose. But it often reveals its meaning through <em>showing<\/em> us, not telling us. Like the piece by Lediesis above, we&#8217;re not being &#8216;explained to&#8217; about how the motherhood role has changed in modern times, but instead we&#8217;re being shown a traditional mother figure wearing something &#8216;non-traditional&#8217;: a baby sling. Also, the baby is wearing a headscarf in a &#8216;non-traditional&#8217; way.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"670\" height=\"774\" src=\"https:\/\/www.inkingabroad.com\/blog\/wp-content\/uploads\/2025\/12\/streetart-clet1.jpg\" alt=\"\" class=\"wp-image-113\" style=\"width:456px;height:auto\" srcset=\"https:\/\/www.inkingabroad.com\/blog\/wp-content\/uploads\/2025\/12\/streetart-clet1.jpg 670w, https:\/\/www.inkingabroad.com\/blog\/wp-content\/uploads\/2025\/12\/streetart-clet1-260x300.jpg 260w\" sizes=\"auto, (max-width: 670px) 100vw, 670px\" \/><figcaption class=\"wp-element-caption\">Florence street artist Clet keeps himself busy by hacking the city&#8217;s road signs to bring different messages, often with a minimal amount of change to each sign<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The way that Florentine artist <a href=\"https:\/\/www.clet.com\/en\" title=\"\">Clet Abraham<\/a> doctors street signs into different meanings is a great example of this, too. By overlaying iconography and other graphics onto various signs, he uses the existing power of a sign in new, creative ways. As the viewer, we get to connect some dots. We can to interpret it how we want, based on our own understanding. And in doing this, a relationship is formed between the piece, the message, and the viewer. So, <strong>good visual stories invite participation<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Visual storytellers often talk about audience engagement: <strong>how do your visuals engage your audience&#8217;s head, heart and hands?<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Visual storytelling can take risks<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This one&#8217;s a bit random, but I couldn&#8217;t leave it out. I think it takes guts for street artists to put their work into the world, knowing it might disappear tomorrow. No likes. No guarantees. And \u2013 with a lot of street art \u2013 no permission. <strong>Good visual stories show courage<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For visual storytellers, it&#8217;s a powerful reminder that it&#8217;s OK to take risks to show our work to see what works and what doesn&#8217;t. It doesn\u2019t need to be perfect. It doesn&#8217;t need to be polished. It doesn&#8217;t always need to &#8216;fit the narrative&#8217;, or fit with everyone else&#8217;s expectations. What&#8217;s often better is that it&#8217;s honest, and authentic to its subject and authentic with its audience. It might be confronting, but I want to encourgae you to think: <strong>how do your visuals show up with authenticity?<\/strong> <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"> Join us<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We run several different creative retreats, and our next one is our <strong><a href=\"https:\/\/inkingabroad.com\/florence\/\" title=\"\">Visual Storytelling Creative Retreat<\/a> in Florence<\/strong>, on <strong>17-19 April 2026<\/strong>. It\u2019s designed for people who tell stories and give presentations at work (illustrators and graphic recorders, but also facilitators, trainers and consultants). It&#8217;s for people who want to open up their own creativity, sharpen their observation skills, and hone their storytelling skills, all with a group of like-minded creative souls.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019ll walk the streets of Florence and taste the best of its fine food (and coffee!). We&#8217;ll take in not only some street art, but the art at Galleria dell&#8217;Accademia di Firenze. We\u2019ll observe and reflect.<br>We&#8217;ll draw and sketch, and share several visual storytelling frameworks and methods. And everyone has the opportunity to translate all this into their own story and their own creative practice.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Right now, there&#8217;s an earlybird discount, too! \u20ac200 off your registration, for a limited time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, if you\u2019ve been craving:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fresh creative perspective<\/li>\n\n\n\n<li>Deeper intention behind your visuals<\/li>\n\n\n\n<li>Space to think, walk, and create<\/li>\n\n\n\n<li>Connection with other creatives<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026this retreat is for you!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/inkingabroad.com\/florence\/#register\" title=\"\"><strong>Register now and save \u20ac200 with the Earlybird offer<\/strong><\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Places are limited (we keep the group small for maximum benefit for everyone), and Florence has a way of rewarding those who say yes early!<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What if the most powerful lessons in visual storytelling were waiting for you on the streets of Florence, hidden in plain sight? The first time I was in Florence, I didn\u2019t go looking for street art. I was just walking through the narrow streets, taking in all the sights and sounds of this fascinating city. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":114,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[20,18,16,8,7,19,21,15,17],"class_list":["post-109","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-florence","tag-blub","tag-clet","tag-creativity","tag-florence","tag-inspiration","tag-lediesis","tag-observation","tag-street-art","tag-visual-storytelling"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.inkingabroad.com\/blog\/wp-json\/wp\/v2\/posts\/109","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.inkingabroad.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.inkingabroad.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.inkingabroad.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.inkingabroad.com\/blog\/wp-json\/wp\/v2\/comments?post=109"}],"version-history":[{"count":1,"href":"https:\/\/www.inkingabroad.com\/blog\/wp-json\/wp\/v2\/posts\/109\/revisions"}],"predecessor-version":[{"id":115,"href":"https:\/\/www.inkingabroad.com\/blog\/wp-json\/wp\/v2\/posts\/109\/revisions\/115"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.inkingabroad.com\/blog\/wp-json\/wp\/v2\/media\/114"}],"wp:attachment":[{"href":"https:\/\/www.inkingabroad.com\/blog\/wp-json\/wp\/v2\/media?parent=109"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.inkingabroad.com\/blog\/wp-json\/wp\/v2\/categories?post=109"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.inkingabroad.com\/blog\/wp-json\/wp\/v2\/tags?post=109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}